Artificial Intelligence Unlocks “Gateway” Metaphor to Aid the Public, Policy Makers, and Companies in Addressing the Coronavirus Crisis

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BERKELEY, Calif., March 11, 2020 /PRNewswire/ — As the global Coronavirus pandemic spreads, one of the major challenges that governments, public health institutions, businesses, and the public face is how to communicate most effectively about actions to take regarding the disease.” data-reactid=”13″>BERKELEY, Calif., March 11, 2020 /PRNewswire/ — As the global Coronavirus pandemic spreads, one of the major challenges that governments, public health institutions, businesses, and the public face is how to communicate most effectively about actions to take regarding the disease.

MachineVantage (PRNewsfoto/MachineVantage)

www.machinevantage.com) has identified a highly effective communication model to address the international health crisis. The firm specializes in extracting metaphors that connect deeply with the non-conscious mind, which is where over 95% of daily decisions are made.” data-reactid=”26″>Applying artificial intelligence and machine learning systems, combined with advanced neuroscience knowledge, leading AI company machineVantage (www.machinevantage.com) has identified a highly effective communication model to address the international health crisis. The firm specializes in extracting metaphors that connect deeply with the non-conscious mind, which is where over 95% of daily decisions are made.

“Neuroscience teaches us that metaphors are the ‘language of the non-conscious mind’, and they represent a very powerful method of communicating critical information,” said Dr. A. K. Pradeep, founder and CEO of machineVantage. “They are essentially a form of ‘shorthand’ for the brain, which assigns a high priority to this form of information. By applying customized AI-powered algorithms, accessing a vast library of existing metaphors, and relying on neuroscientific learnings, we are able to extract the most meaningful and impactful new metaphor to use in addressing the Coronavirus crisis.”

‘Health connects to Gateways,” Dr. Pradeep said. “We rank metaphors in four levels, and our AI systems isolated this Gateway metaphor as ‘Emergent’—meaning it is gaining importance in the non-conscious mind. We wish to make this finding universally available as a means of doing our part to help in the struggle against this disease by facilitating better communication to the public.”” data-reactid=”28″>”That metaphor is ‘Health connects to Gateways,” Dr. Pradeep said. “We rank metaphors in four levels, and our AI systems isolated this Gateway metaphor as ‘Emergent’—meaning it is gaining importance in the non-conscious mind. We wish to make this finding universally available as a means of doing our part to help in the struggle against this disease by facilitating better communication to the public.”

Both are activated in the scenario that the destruction of our Health closes gateways to a better future, and Gateways need to be closed to help us be Healthy and remain Healthy in the presence of the Covid-19 virus.

  • let us lock the gates – closing down cities and borders is now acceptable
  • let us be protected inside by not leaving the gates – restrictions on travel are now acceptable
  • let people knock on the gates – testing everyone that comes through is now expected
  • gates may be closed for awhile – storing all necessary supplies is now accepted
  • the wait inside may be stressful – finding ways to stay occupied and spend the time positively inside the gateway is now accepted
  • gates must be strong and rebuilt – having policy makers and public health officials consistently re-evaluate and reform measures and procedures is now accepted and expected
  • “Understanding how the non-conscious mind processes and responds to Coronavirus-related information through the lens of this Gateway Metaphor provides important direction on how to construct and convey messages to the public about this disease,” said Dr. Pradeep.

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    (Excerpt) Read more Here | 2020-03-11 17:25:00

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