Superhuman, the hot startup that charges $30/month for smarter email, is betting on an upcoming Android app and Microsoft Office integrations to expand its appeal beyond Silicon Valley

Superhuman, the hot startup that charges $30/month for smarter email, is betting on an upcoming Android app and Microsoft Office integrations to expand its appeal beyond Silicon Valley

Mobile-Technology
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  • Hot email startup Superhuman is making it easier for users to schedule Zoom or Google Meet calls.
  • CEO Rahul Vohra says that next up is an Android app and Microsoft Office integration.
  • Those launches will help Superhuman grow its $30/month email app beyond tech workers, he said.
  • See more stories on Insider’s business page.

Superhuman, the cult-favorite startup that’s aiming to reinvent email and calendaring with a $30/month iPhone app that cuts down on busy work, is making moves to accelerate its growth. 

On Wednesday, Superhuman announced a new capability to quickly add a

Zoom
or

Google Meet
link to a calendar invite with only keyboard shortcuts, building on the new calendar features it introduced last year. It’s something the company realized was necessary as virtual meetings became the default way to meet others over the last year, said CEO Rahul Vohra, who founded Superman in 2014.

Superhuman already has a cult-like following among tech founders and investors, thanks to its approach of making email more efficient via pre-programmed and customizable keyboard shortcuts. To date, it has raised $51 million in venture capital funding from firms like Andreessen Horowitz, Vohra said. The company has a valuation of $260 million, according to PitchBook. 

The new announcement is just the first step towards broader plans to make the app more accessible to power users across platforms, Vohra said. The company is also working on an Android app, which would bring it beyond Apple devices for the first time, as well as integrations with the Microsoft Office suite, to complement its existing support for Gmail and Google Calendar. Vohra sees those two products as key to the startup’s next stage of growth.

“I think that Outlook and Android will quite literally change our trajectory,” Vohra said. He declined to share specific growth stats for the company but said “we’re already growing very fast. These changes will help us grow significantly faster.”

The Outlook integration, which would allow users to use Superhuman with their Microsoft-powered mailboxes, is currently at an early stage of development, but some within the company are testing it out, Vohra said. 

“This is the sign of a company growing up,” Vohra told Insider. “We went from, I would say a year ago when no one was really asking us for an Android app, no one was really asking for this to work on Outlook. They are now our number one and number two feature requests.”

Microsoft dominates the market for office productivity software, with Outlook serving as the de facto standard at corporations large and small. Similarly, while iPhones are in wide use in the tech community, there are far more Android phones in use around the world. And so, Vohra believes that the demand for Superhuman to come to Android and Outlook speaks to a demand for the app well outside the confines of Silicon Valley.

“Superhuman is now no longer just selling into Silicon Valley. And we haven’t been that for a very long time,” Vohra said. “We now have users from every walk of life, from every industry you can think of in actually almost every country you can think of. It’s really geographically distributed now.”

Vohra also said that the company has no immediate plans to adopt a group- or company-based subscription plan, similar to business productivity tools like Atlassian’s Jira or Salesforce’s

Slack
. He said that the company has been very successful so far in pitching the $30/month plan to individual users who want more from their email, and would rather focus on the product than the pricing scheme.

Ultimately, the company wants to help people automate the most mundane parts of their job, so they can spend more time on the fun stuff. That’s something that’s become even more urgent during the pandemic as people worked from home, Vohra said. In a recent survey conducted by Superhuman itself, 89% of remote workers said email, Slack, or Microsoft Teams is one of the most unpleasant parts of working remotely. 

That’s the philosophy that Vohra says guides Superhuman’s product development strategy, and will inform where it goes next.

“We have is a scalable formula to deliver joy and every single part of the company, whether it’s product or design and engineering, or onboarding delights, and how we handle community comes together to deliver joy,” Vohra said.

Got a tip? Contact this reporter via email at pzaveri@insider.com or Signal at 925-364-4258. (PR pitches by email only, please.) 

(Excerpt) Read more Here | 2021-05-05 22:00:50

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